My research investigates the functioning of the brain’s habit system. I use experimental and neuroscientific methods to advance our understanding of how and when habits are formed, how they can be broken, and how habit mechanisms contribute to compulsive behaviours.

My aim is to inform our understanding of behavior change in order to help people build healthier routines and overcome patterns that work against them. This includes everyday behaviors such as exercise, diet, or technology use. It also applies to clinical contexts, where rigid habits are a core feature of conditions like OCD and substance use disorders.

If you are interested in how recent advances in cognitive neuroscience are opening up new opportunities for personalized behavior change, you can read my feature review:

Trends in Cognitive Sciences Cover
Leveraging cognitive neuroscience for making and breaking real-world habits
Buabang, E. K. et al.
Trends in Cognitive Sciences (2025)
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Current Research Themes

Habit Formation & Automatisation

How does a deliberate action transform into an automatic habit?

I investigate the neural architecture of habit formation in stable environments, focusing on the transition from goal-directed to stimulus-driven control. Using electroencephalography (EEG) and neural decoding, I track how the brain's representations of these two systems change. I also work to identify the key factors capable of accelerating the habit formation process.

Habit Expression & Control

Once a habit takes root, how is it triggered, and what does it take to stop it?

I examine the brain mechanisms underlying the expression and suppression of established habits. By isolating time-resolved neural signatures, I map the precise interplay between stimulus-driven habit activation and the goal-directed control required to override inappropriate responses.

Habits of Thought

Can beliefs and goals become habitual too?

Challenging the traditional view of habits exclusively as rigid stimulus-response links, my work demonstrates that expectancies and valued outcomes can also become rigid. I investigate how seemingly habitual behavior may also arise from the rapid retrieval of these well-established mental representations of beliefs and goals, what I call “habits of thought”.

Compulsivity & Clinical Applications

Why do certain behaviors become rigid and resistant to change in some individuals, but not others?

To answer this, I investigate how habit mechanisms drive compulsivity. My current work spans diverse clinical populations, including those with obsessive-compulsive disorder (OCD), Tourette syndrome (TS), and body-focused repetitive behaviors (BFRBs).

Google Scholar Profile ↗

2025

Leveraging cognitive neuroscience for making and breaking real-world habits
Buabang, E. K., Donegan, K. R., Rafei, P., Gillan, C. M.  •  Trends in Cognitive Sciences
Critical Review of the Habit Theory in Substance Use Disorder and Application of Moors' Goal-Directed Theory
*Buabang, E. K., *Köster, M., Hogarth, L., & Moors, A.  •  Current Addiction Reports
Neural dynamics of covert habit activation and control in humans
Buabang, E. K., Suddell, S., Donegan, K. R., Grogan, J. P., Rafei, P., O’Connell, R.G., Gillan, C.M.  •  bioRxiv [Preprint]
Compulsivity is associated with accelerated stimulus-response habit learning
Donegan, K. R., Suddell, S., De Forest. S., Sun. J., Gallagher E., Hanlon A. K., Buabang, E. K., Gillan, C. M.  •  PsyArXiv [Preprint]
Does Time Pressure Reveal Habits? Divergent Results from Outcome Devaluation and Response Remapping Paradigms
Rafei, P., Suddell, S., Buabang, E. K., Urcelay, G., Gillan, C.M.  •  PsyArXiv [Preprint]
Global Well-Being In 2025: A Multidimensional Analysis Of Mental, Financial, And Social Health In 92 Countries
Ruggeri, K., . . . , Buabang, E. K., . . . , Pelica, S.  •  PsyArXiv [Preprint]

2024

Exploring the role of goal-dependent processes in action slips under time pressure
Van Dessel, P., Boddez, Y., De Houwer, J., Buabang, E. K., Moors, A., & Köster, M.  •  Motivation Science
A synthesis of evidence for policy from behavioural science during COVID-19
Ruggeri, K., . . . , Buabang, E. K., . . . , Willer, R.  •  Nature
On the interplay between stimulus-driven and goal-directed processes in the decision to fight or flee
Köster, M., Fischer, M., Bossuyt, E., Buabang, E. K., & Moors, A.  •  Collabra: Psychology

2023

A goal-directed account of action slips: The reliance on old contingencies
*Buabang, E. K., *Köster, M., Boddez, Y., Van Dessel, P., De Houwer, J., & Moors, A.  •  Journal of Experimental Psychology: General
The role of goal-directed and habitual processes under stress after outcome devaluation with taste aversion
Buabang, E. K., Boddez, Y., Wolf, O. T., & Moors, A.  •  Behavioral Neuroscience
Reasons to remain critical about the literature on habits: A commentary on Wood et al.(2022)
De Houwer, J., Buabang, E. K., Boddez, Y., Köster, M., & Moors, A.  •  Perspectives on Psychological Science
A value accumulation account of unhealthy food choices: testing the influence of outcome salience under varying time constraints
*Köster, M., *Buabang, E. K., Ivancir, T., & Moors, A.  •  Cognitive Research: Principles and Implications

2022

Validation and measurement invariance of the Personal Financial Wellness Scale: A multinational study in 7 countries
Buabang, E. K., Ashcroft-Jones, S., Esteban Serna, C., Kastelic, K., Kveder, J., Lambertus, A., Mueller, T. S., & Ruggeri, K.  •  European Journal of Psychological Assessment
The globalizability of temporal discounting
Ruggeri, K., . . . , Buabang, E. K., . . . , Garcia-Garzon, E.  •  Nature Human Behaviour

2021

Don't make a habit out of it: Impaired learning conditions can make goal-directed behavior seem habitual
Buabang, E. K., Boddez, Y., De Houwer, J., & Moors, A.  •  Motivation Science

2018

Commentary: Sleep deprivation promotes habitual control over goal-directed control: Behavioral and neuroimaging evidence
Boddez, Y., Buabang, E. K., Zenses, A., & Descheemaeker, M.  •  Frontiers in Behavioral Neuroscience
The persuasive power of knowledge: Testing the confidence heuristic
Pulford, B. D., Colman, A. M., Buabang, E. K., & Krockow, E. M.  •  Journal of Experimental Psychology: General

2016

Study protocol on cognitive performance in Bulgaria, Croatia, and The Netherlands: The Normacog Brief Battery
Jakob, L., Bojanic, L., Tsvetanova, D. D., Buabang, E. K., De Bles, N. J., Sarafoglou, A., Dijkzeul, A., & Del Pino, R.  •  Frontiers in Psychology
* denotes shared first-authorship

Press

Writing

The Conversation
Five essential strategies to master your habits
A piece I wrote with practical evidence-based advice about habits.
The Conversation
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Speaking

Food Junkies Podcast
Breaking the Habit Loop: How Our Brains Build—and Battle—Behavior Patterns
I joined the Food Junkies podcast to talk about habits and how we can break maladaptive patterns.
Food Junkies
Listen to Episode ↗
ADDA Webinar
Interrupting Behavior Loops: Habit Change for the ADHD Brain
I delivered a webinar for adults with ADHD on recognizing persistent behavior loops and building routines that actually stick.
Attention Deficit Disorder Association
Watch Webinar ↗